The Final Class
It’s hard to imagine that the time I’ve spent at Full Sail is coming to an end. I remember how hesitant I was to start my digital cinematography degree program years ago. However, as the years passed and class after class came
Online Media Rooms – An Important Puzzle Piece
Learning more about the benefits of and strategies for composing an effective online media room was a powerful addition to my PR skillset. I was surprised how much more nuanced integrating online media assets in a way that could support public relations
Crisis, Communication, & Plotting A Path Forward
Crisis Communication is a facet of business that I had never previously considered to be a core component of a basic business strategy. I erroneously thought that when problems large enough to be labeled as crises occurred, the solution was then for
Physical and Digital Events
Sometimes, it’s the things that we think we know the most about, which are lacking in refinement. I really thought that I had a good understanding of how to plan events and with regard to what it takes to successfully host at
Media Relations
Understanding media relations is a vital component to any applicable media strategy. Being able to connect with both nontraditional and traditional media channels makes all the difference for clients when you are trying to share their message with the world. In order
Post #7
One of the really powerful effects of market analysis is that it allows for a more tailored marketing strategy. Being able to clearly define the wants and needs of a target audience or the motivating factors that lead to their taking action
ROI: Shaking Up the Market with A Clear Strategy and Swift Execution
There is a poem that I love by Charles Baudelaire called “Always Be Drunk.” The main line of the poem says that one should “Always be drunk, on wine, poetry, virtue, whatever.” Understanding how to efficiently track metrics and optimize the results
IPR: Tools to Change the Game
Innovative Public Relations Tools and Resources is a course in which I initially expected to learn more about various social media add ons and third party tools (like Hootsuite). I thought that the course would introduce me to a variety of programs,
Post #6: Food for Thought
Understanding the legal aspects of my chosen field is an important endeavor, both for my own edification and for the protection of my clients and business. My favorite course assignment for this class was the week 1 assignment for constructing a PSA.
Post #5 The About Me Page
There is an art to crafting the written word. Finding a way to take abstracted ideas and distill them into an understandable essence that can be shared with another person is both a gift and a skillset which is powerful when nurtured